Privacy Policy

1. Introduction

Redbricks (“we”, “our”, “the studio”) is an independent studio that makes and publishes mobile video games. Redbricks is the developer name shown on the Google Play and Apple App Store listings of the apps named in section 2, currently CozyCross and Business World: Poor to Rich. We take your privacy seriously. This policy explains what data is collected when you use this website or any of our games, why, and what your rights are.

By installing or using one of our games, or by browsing this site, you accept the practices described in this document.

2. Apps covered by this policy

This policy is written for the studio as a whole rather than for a single title. It applies to this website, redbricks.games, and to every mobile game or app published by Redbricks under its own developer accounts on the app stores — including titles released after the date at the top of this page.

As of that date, the apps covered by this policy are:

• CozyCross — a crossword game — Android package name games.redbricks.cozycross, developer Redbricks;
• Business World: Poor to Rich — Android package name games.redbricks.businessworld, developer Redbricks.

This list is updated as we release new titles. A Redbricks game that is not yet listed here is nonetheless covered by this policy from the day it is published, unless its store listing links to a different privacy policy.

Our games do not all use the same technology. A given game may use only some of the third-party tools named below, or equivalents from other providers. The authoritative description of what a specific game actually collects is the privacy label of that game on its store page (Google Play “Data safety”, Apple “App Privacy”), together with any in-game privacy notice. Where a game needs disclosures this policy does not make, we publish a game-specific notice, and for that game the game-specific notice prevails over this one.

3. Games released with a third-party publisher

Some Redbricks games may be released with a third-party publisher — that is, distributed on the app stores under the publisher's developer account, under a publishing agreement with us. Where that is the case:

• The publisher is normally the data controller for the data collected in that game, and its own privacy policy governs that game. That policy is linked from the game's store listing and, usually, from inside the game itself.
• The publisher generally integrates its own technology stack — advertising mediation, install attribution, analytics, remote configuration, A/B testing, crash reporting — which we neither choose nor control, and which may differ from the partners named in sections 7 and 8. The publisher also operates the consent screen (CMP) and any age gate for that game.
• In that setting Redbricks acts as the developer of the game: we process data on the publisher's instructions, and we typically receive performance reporting in aggregated or pseudonymous form in order to fix bugs and improve the game.
• This policy then applies only to what Redbricks itself does. If the two documents conflict, the publisher's policy prevails for that game.

Whichever route a game takes, its store listing always names the entity that publishes it and links to the privacy policy that applies. If you are unsure which one covers a game you are playing, write to us at redbricks.gamestudio@gmail.com: we will tell you, and forward your request to the publisher where needed.

4. Data controller

For this website, and for every game published by Redbricks under its own accounts — including CozyCross and Business World: Poor to Rich — the data controller is Redbricks, the developer named on those store listings. For a game released with a third-party publisher, the controller is normally that publisher (see section 3). For any question about your personal data, you can write to us at redbricks.gamestudio@gmail.com.

5. Data we collect

Our games are designed to be playable without creating an account. We do not ask for your name, email address or phone number in order to play. If a future game offers an optional account, cloud save, leaderboard or other social feature, that will be stated in the game and this policy will be updated before the feature ships. The data involved is as follows:

a. Data you do not provide to us directly

• Progress and settings data: completed levels, best times, daily-challenge streaks, chosen language and preferences. This data is stored locally on your device (see section 9).

b. Data collected automatically by our advertising partners

Our free-to-play games display advertising through partner ad networks. To operate, these networks may automatically collect certain technical information, such as:

• Device advertising identifiers (for example the Android Advertising ID / iOS IDFA);
• Device type, operating system and version, language and country;
• IP address (used notably for approximate geolocation and fraud prevention);
• Ad interaction data (impressions, clicks);
• Install and purchase attribution data: which advertising campaign led you to install the game, and the amount and currency of in-app purchases, used to measure the return on advertising spend.

This data is collected and shared with advertising partners for advertising, measurement and fraud-prevention purposes, and may be linked to your advertising identifier. It is not sold in the ordinary sense (see section 13 for California-specific terms).

c. Data collected for analytics

To understand how a game is actually played, and only for that purpose, we use a measurement tool — currently GameAnalytics in the games we publish ourselves (see section 8). Through it, the following is processed:

• A device or installation identifier generated by the tool, used to count a player as one player rather than to identify you;
• Technical data: device model, operating system and version, game version, language and country;
• Usage events: levels started, completed or abandoned, in-game currency earned and spent, ads shown, purchases made, and technical errors.

These events are designed to carry no personal data: they never include your name, your email address, the words you type, or the content of anything you write. They describe actions in the game, not you.

d. Website data

This showcase website may use audience measurement and cookies strictly necessary for its operation. No advertising profiling is carried out on the site.

6. How we use this data

Data is used solely to:

• Save and restore your progress and preferences in the game;
• Show advertising and, where applicable, rewarded ads (for example to reveal a hint);
• Measure the performance of our own advertising campaigns and attribute installs and purchases to them;
• Measure how a game is used overall — where players progress, stall or stop — and improve it;
• Ensure security, prevent fraud and diagnose technical issues;
• Comply with our legal obligations.

Legal basis (GDPR): depending on the case, processing relies on your consent (personalised advertising), on our legitimate interest (measuring, improving and securing a game — see section 8) or on the performance of the service you request.

7. Advertising and third parties

In the games we publish ourselves, we currently use the Appodeal ad-mediation platform and the ad networks integrated within it, in order to offer those games for free. These partners act as controllers or processors for their own processing and have their own privacy policies.

Bundled with Appodeal, those games also use AppsFlyer for mobile attribution: it tells us which of our own advertising campaigns led you to install the game, and reports the amount of any in-app purchase so we can measure whether those campaigns pay for themselves. AppsFlyer's privacy policy is available at appsflyer.com/legal/services-privacy-policy.

A given game may use a different mediation platform or a different attribution provider, and a game released with a third-party publisher will normally use that publisher's stack instead (see section 3). The store listing and the in-game privacy notice for that game state what it actually uses.

Where regulation requires it (for example in the European Economic Area, the United Kingdom or California), a consent screen is presented so you can choose between personalised and non-personalised advertising. You can change this choice at any time in the game settings or your device settings.

On iOS, a system permission (App Tracking Transparency) is requested before any ad tracking; if you decline, only non-personalised ads are served to you.

To find out more, see Appodeal's privacy policy: appodeal.com/privacy-policy, as well as the up-to-date list of partner ad networks: appodeal.com/home/partners-privacy-policies.

8. Analytics and product measurement

In the games we publish ourselves, we use GameAnalytics (GameAnalytics ApS, Denmark) to measure how a game is used. This is a purpose separate from advertising: GameAnalytics tells us which levels players finish, which ones they abandon, and where a game frustrates rather than relaxes. We use it to decide what to fix and what to build next.

What it is not used for. We do not use GameAnalytics data to target advertising at you, to build an advertising profile, or to identify you personally. It is not combined with your advertising identifier, and it is not sold.

Legal basis. This processing relies on our legitimate interest (Article 6(1)(f) GDPR) in understanding and improving games we offer free of charge. We consider this interest proportionate because the events are pseudonymous by design, carry no content you write, and are read as aggregates rather than individually. You have the right to object to this processing at any time, without giving a reason and without losing access to any part of the game. Write to us at redbricks.gamestudio@gmail.com and we will act on it. You can also reset the identifier at any time by reinstalling the game.

GameAnalytics processes this data under its own privacy policy: gameanalytics.com/privacy-policy.

A game released with a third-party publisher will normally use that publisher's own analytics tool instead; the publisher's privacy policy describes it.

9. Local storage on your device

Game progress, best times, streaks and your settings are saved locally on your device (via the app's secure storage). This data is not transmitted to our servers. Uninstalling the game permanently erases this data. Where a future game offers cloud save, that will be stated in the game and in its store listing.

10. Children's privacy

Our games are intended for a general audience. We do not knowingly collect identifying personal data from children. Where a game is likely to be used by a children's audience, we ask our advertising partners to serve only non-personalised, age-appropriate ads, in accordance with applicable regulations (for example COPPA and the GDPR). Where the app store's age rating requires it, a minimum age may apply, and users below the required age receive only non-personalised ads.

If you are a parent or guardian and believe a child has provided us with data, contact us at redbricks.gamestudio@gmail.com so that we can delete it.

11. Data sharing

We do not sell your personal data. We may share limited technical data with:

• Our advertising partners (see section 7);
• Our analytics provider, GameAnalytics (see section 8);
• The publisher of a game, where that game is released with a third-party publisher (see section 3);
• App stores (Apple App Store, Google Play) for distribution;
• Competent authorities, where required by law.

12. Data retention

Local data is kept on your device until you uninstall the game or reset your progress. Data processed by our partners, or by a publisher, is retained in accordance with their own policies and for as long as necessary for the purposes described.

13. Your rights

Depending on your country of residence (notably the European Union, the United Kingdom and California), you have rights over your data: access, rectification, erasure, restriction, objection, portability, and withdrawal of consent. You can also reset your advertising identifier in your device settings.

To exercise these rights, write to us at redbricks.gamestudio@gmail.com. For a game released with a third-party publisher, the request is addressed to that publisher; write to us anyway if that is easier, and we will pass it on. You also have the right to lodge a complaint with your data protection authority (in France, the CNIL).

California residents: sharing advertising identifiers with our partners for personalised advertising may be considered a “sale” or a “share” under the CCPA/CPRA. You can opt out via the game's consent screen and your device's advertising settings (“Limit Ad Tracking”).

14. Security

We implement reasonable technical and organisational measures to protect data. As no system is infallible, we cannot, however, guarantee absolute security.

15. International transfers

As our partners and publishers may be located outside your country, your data may be processed abroad, including outside the European Economic Area. In that case, appropriate safeguards (such as the European Commission's standard contractual clauses) are put in place. Our analytics provider, GameAnalytics ApS, is established in Denmark, within the European Economic Area.

16. Changes to this policy

We may update this policy to reflect legal or functional changes, and each time we release a game whose data practices differ from those described here. The date of the last update appears at the top of the page. In the event of a significant change, we will inform you by an appropriate means.

17. Contact us

For any question about this policy or your personal data:
Redbricks · redbricks.gamestudio@gmail.com